ABSTRACT
The situation created by the COVID-19 pandemic, especially the confinement in many countries, has led to a global crisis, not only in health but also in economy and social issues. But it has also provoked a wave of solidarity and unprecedented donation behavior by many companies worldwide. Inditex, one of the main fashion multinationals, has become a referent for its reaction speed and has been ranked number one among the most significant companies for its Corporate Social Responsibility during the lockdown. Drawing from Stakeholder, Legitimacy, and Ethics of Care Theories, the aim of this paper is to analyze Inditex as a case study and reflect on the impact of its donation behavior on its corporate reputation. A desk research approach by using secondary data about the corporation, and a content analysis of press releases with ATLASti software during this time, let conclude that effective corporate donation impacts and improves the reputation of the corporation among its stakeholders.
ABSTRACT
This paper aims to explore key pillars of supply chain competitiveness (SCC) and understand how top supply chains remain competitive in the long term. The research design is divided into two phases. First, an extensive review of the scholarly SCC literature is conducted to identify the core pillars that help achieve SCC. Second, the literature published in practitioner outlets on the five selected companies of Gartner's Supply Chain Top 25 is scrutinized to understand how top supply chains apply the core pillars of SCC in practice. A total of 193 scientific and practitioner articles were analyzed to develop the key pillars of SCC. This study identified six key pillars of SCC in the literature: innovation, sustainability, collaboration, information technology, agility, and flexibility. It has been found that a combination of these pillars, if not all, will be required to remain competitive in the post-COVID-19 era.